HUMANITHOUGHT

Humanithought is a collection of articles designed to uncover the real-world intricacies of branding today. Our discussion will explore the crucial role empathy, psychology, and cultural relevance play in crafting brands with lasting impact. In every case, it’s about helping us understand and appreciate the human element at the heart of branding, whether we’re critiquing the latest trends, discussing pivotal events, or highlighting insightful articles.

The Paradox of Brand Gender Identity: Power and Pitfalls of Gender Stereotypes in Branding

Words by Danu Ardhata
Do you often feel like we see brands as if they have genders? It’s puzzling that an inanimate, imaginary thing such as a brand should seem to have gender...
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Navigating the Psychological Labyrinth of Branding: How Our Brains Embrace and Resist Brands

Words by Danu Ardhata
Brands wield astonishing power over our minds, manipulating our purchasing decisions and perceptions of self and society...
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Fostering Genuine Connection: The Essence of Humanity in Brand Identity

Words by Danu Ardhata
Human beings are intriguing creatures. We have our own nature. We are influenced by our nurture and surroundings. Each of us...
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Breathing Life into Brands: Cultivating a Soulful Brand Presence

Words by Danu Ardhata
Brands, in their essence, are akin to living entities. They breathe, evolve, and sometimes, if neglected, fade away...
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The Balance Between Novelty and Familiarity: How Nurturing your Brand's soul helps it to stay afloat in the sea of sameness

Words by Danu Ardhata
In the ocean of brands, where conformity and blindly following trends often drown out uniqueness, having a stand-out identity is your life vest...
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Echoes of Ourselves: How Brands Mirror the Manifestation of Human Experience

Words by Danu Ardhata
They breathe, evolve, and sometimes, fade away, mirroring the lifecycle of human existence itself. The vitality of a brand lies in its audience – in the hearts and minds of the people...
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The Daily Heller: Is Post-Branding a Thing?

Words by Steven Heller from The Daily Heller
What is Post-Branding? by Jason Grant of Inkahoots Design Studio and Oliver Vodeb from RMIT School of Design is a work of “practical theory.”...
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Collaboration, Cultural Nuance + Localism—A Conversation on Reshaping the Design Monolith

Words by Somnath Bhatt from AIGA Eye on Design
Three designers from Indonesia, India, and Ivory Coast discuss incorporating local visual culture at the core of their processes...
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Is There a Difference Between a Cult and a Brand?

Words by Jarret Fuller from AIGA Eye on Design
There’s a scene about halfway through Heaven’s Gate: The Cult of Cults that somehow felt more unbelievable than everything else…
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